Us men are simple creatures. Advertising need not be creative. There was a formula for grabbing our attention created about 4 million years ago and it hasn’t changed. Regardless of what you are selling, throw a hot girl in it. That’s all it takes. The makers of the Guitar Hero video game have just mastered this. They had a similar ad featuring Kobe Bryant, Michael Phelps, Tony Hawk and A-Rod. Meh. I didn’t care. Then they jumped back to the age old formula and threw in a half naked Heidi Klum. Now you got me. In fact, I am on my way to buy this right now! Why? I assume Heidi Klum will sleep with me.